A question we are often asked by businesses is just how important personalised uniforms are, and will they help their business sell more or make customers happier. By personalised, we mean a uniform with your name on it, either as a logo or as text which can transform basic products into items that create a unique uniform for your business. The answer is not a simple one, so read on for our insight into personalised uniforms.

The answer to how important personalised uniforms are largely depends on what your business does and which customers it serves. Of course, a personalised uniform is the ideal choice for any business but there are some cases where the added cost is not an effective use of your money because it is not important to have a personalised range.

When It is Important

There are some industries where the business name or logo should always be present on the uniforms. Retail is a good example of this, because customers often want to make enquiries, and need to be able to easily find who to ask. Staff in retail often wear polo shirts or corporate shirts or blouses which are ideal for embroidery and is also highly cost effective to replicate in high volumes.

Staff uniform garments which must be washed in industrial laundry, such as most who work in the catering industry, is always best to have personalised in order to aid identification. This can be achieved with personalised tags sewn into garments but a much more professional look is achieved through embroidery.

Personalised uniforms are also important for reasons that aren’t solely reliant on practical reasoning. Any business which places a strong focus or emphasis on its brand image will want a uniform that reflects that positioning, something that often can’t be achieved by just having a uniform that matches the brands core colours. Businesses who similarly value their staffs sense of belonging will also want a personalised uniform which allows those who wear it to feel as though they are part of something much bigger, as well as allowing them to feel far more professional.

When It is Less Important

Much smaller businesses who have a uniform which is provided to staff but who do not have staff that interact with customers will often forego personalisation, and in these instances the need to have the logo or business name worn at all times is not as much of a priority. An example of this could be those who work in call centres, or in back office functions where a uniform is required to be smart but not necessarily personalised to reflect the business to customers.

This can also be true for chef clothing when the kitchens are out of view of customers, it could be considered an unnecessary added cost to the uniform which does not delivery a benefit to you. Of course, should your chefs be providing table side cooking or working a pass visible to customers, then the needs of the uniform to look smart and promote the restaurant are increased and it becomes more important to have personalisation.