A well-designed logo should be at the heart of every good uniform. Here are our tips on creating a logo that will help your uniform reach the next level.

Pick your uniform after designing your logo

If you pick your uniform before you design your logo, you run the risk of having a uniform that doesn’t fully match your branding. The design need to complement the clothing you choose, and vice versa, but the logo needs to be adaptable across more than just your uniform, so if you’re planning on using a logo as a centrepiece for your uniform you should bear this in mind.

Keep your design simple

Simplicity of design is the flavour of 2017. Everywhere you look, both online and offline, designs are becoming increasingly minimalistic. In other words, you want to strike a balance between having a unique logo that isn’t overdesigned. Complexity of design has a number of side effects, including a short shelf-life, higher production costs and a more restricted scope of appeal.

Make a statement about your business

Your logo must have the two P’s: personability and personality. It must resonate with your customers by forming a part of, and complementing, pre-existing great customer relations and service. Your logo should also exude personality, and have that intangible “I get it, that’s the logo of X” quality.

Versatility is paramount

Agility across different settings is of paramount importance, so you should ensure that your logo is designed in a vector-based program such as Adobe Illustrator. This may mean a greater monetary outlay on design and concept, but it does ensure that your logo has versatility across a number of settings, from clothing to signs to billboards to internet.

Innovate

Simplicity of design is very important, but that doesn’t mean that your design can’t look unique. Experiment with bespoke typography and other fine details to make your logo as unique as can be. Remember, logos of any shape can work so there is no harm in trying out something new!