Pure Leisure

A complete service means Pure Leisure can relax about their uniform

Founded in 2004, Pure Leisure Group have become one of the fastest growing Holiday Park franchises in the UK. With 14 sites across the country they have one of the most diverse leisure offerings currently available. From caravans to your own holiday home, all-inclusive to self-catering they tick all the boxes for your traditional British stay-cation. When they approached us to provide their uniform across their sites we knew it would be quite the challenge, with so many different roles and requirements. We designed their catering, front of house, reception, lifeguard, security, maintenance and management’s uniform. This involved utilising nearly all of our products, from chef jackets to steel-toe capped boots. But being a great uniform supplier doesn’t simply end with the necessary products.

With so much variety, we had to use a range of our bespoke uniform services to ensure everything was as seamless as possible for our customers. Firstly, were our wearer packs so once the garments were delivered, it was simple to organise whose workwear went where. Naturally, Pure Leisure wanted their corporate and site specific branding on a range of their garments and so our embroidery and heat seal transfers personalisation methods were used so staff were clearly identifiable to visitors. We also developed one of our signature Cloud Stores for their Billing Aquadrome and Tydd St. Giles parks, so their uniform management and ordering process was as streamlined as possible.